World Food Market is doing a great job right now by gaining the trust of their customers through high quality organic products but it needs to take care of its Leverage and Liquidity Ratios that deals with the debts of a company and effective utilization of the debts which are a bit low right now and could send a wrong message to the stakeholders of the company that could affect the organization/company in long run even though the company is doing extremely good(Matrous, 2016).
Recommendations:
- World Food Market should concentrate on its Marketing strategies and its reach to end customers, right now it’s just limited to Social media marketing through Social media channels, Facebook and Twitter and word of Mouth advertising(Martrous, 2016).
I would recommend to perform more social responsible activities that gathers media’s attention and let the world know about the benefits of using Organic Products and let the world know about the brand through the campaigns and this could get attention of the people across the globe and would get them some new potential customers.
- Increase the geographical area that the company is operating right now to European countries and try to build a healthy relationship with the local suppliers of the organic raw materials in those areas which would help in meeting the demands of the customers in the existing countries and it could effectively reduce the cost of the final finished product and this could help in reaching wider audience.(Martrous, 2016) Increase the operations in Europe, introduce them to the organic foods and the healthy changes that they can bring to their life which could offer great potential to generate the revenue due to vast population.
- World Food Market should maintain a track of what goods being sold most or in high demand in what part of country and produce and distribute based on the demand rather than using all the liquid assets over all the goods/products equally which would in turn provide you better return for the assets / increase asset turnover.( Martrous, 2016)
- Right now the company is targeting the educated women who have medium to high income but they should right now concentrate on wider section of audience ranging from children to the veterans and they need to manufacture the goods targeting all the sections. (Martrous, 2016)
Reference:
- WHOLE FOODS MARKET CASE ANALYSIS A Project Presented to the Faculty of California State University, Stanislaus
- New Business Models in Emerging Markets by Matthew EyringMark W. JohnsonHari Nair https://hbr.org/2011/01/new-business-models-in-emerging-markets